JSA Consulting

They specialize in creating original content for businesses across the globe. Do you need help with your online presence or developing your brand? Contact JSA Consulting to see how they can help you! In this post I'm going to share some tips with you from Brittney Stalvey, Owner of JSA Consulting LLC on utilizing carousels on social media for your business.

"Society’s rapid decline in our ability to focus has left us looking at social media a little differently. We have almost no attention span, and what little we do have we sacrifice to endless “doom scrolling” as it has unflatteringly been called. We’re literally scrolling our lives away… but that’s a separate article. In this short piece, I’m going to explain how you can cater to our tendency towards easy distraction and why utilizing carousels for your business is the way to go.

What is a Carousel?

A carousel is a multi-image or multi-video post that showcases cohesive thoughts within a single, swipeable post. This allows content creators and businesses to deliver a message in bite size pieces, forcing the users to swipe (or click for desktop platforms) to see the next piece of information. Carousels often outperform reels and are vastly more successful than single-image posts, let’s discuss why.

Why Swiping is Important.

How to Design an Effective Carousel.

Step 1: Pick a layout or design. You want each slide to look somewhat consistent. This may mean the same color or background image. Canva is a free online tool that is tremendous for creating all sorts of collateral, including social media posts.

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